Applicant Tracking Software (ATS)

While job seekers can't directly control application software or algorithms, there are ways to improve automated hiring system applications. Technology may be a gatekeeper, but there are a few ways to work with the system for optimal results.

✅ Tailor The Resume

Online ATS often uses keyword-matching to score candidates. To improve ATS applications:

• Mirror the job description: When possible, use exact phrases from the posted job, especially with skills, certifications, and previous job titles.

• Avoid creative language: Skip resume buzzwords or clever phrasing. “Marketing Ninja” might sound fun, but “Digital Marketing Specialist” will likely align with the job ATS keywords.

• Include both acronyms and full names: For example, use both "Search Engine Optimization (SEO)" and not just the acronym SEO.

✅ Use a Clean Resume Format

Several ATS are in use, and many systems do not like complex resume formats or graphic layouts. To avoid a resume from getting filtered out of the ATS:

• Simple formats and standard fonts are best. Avoid tables with columns, graphics, or customized fonts.

• Use standard headings such as Experience, Skills, and Education.

• Save the resume file as a .docx or PDF. Always follow the application file format instructions. 

✅ Focus on Contributions and Measurable Results

Depending on the job, ATS may prioritize measurable outcomes and technical skills over soft skills. 

• Highlight certifications, training, tools used, and measurable results (e.g., “Increased web traffic by 55% in 12 months.”)

• Include job description, industry-specific experience, tools, or platforms such as CRM, Salesforce, Workday, or Python.

✅ Don’t Try to Game the Algorithm

Humans hire humans, so connections and interview skills matter. An ATS may screen resumes, but networking or getting a job referral from a colleague can bypass the ATS requirement.

• Connect with colleagues and let them know specific jobs of interest or targeted organizations.

• Follow up with recruiters and hiring managers.

• Attend industry and association events where you can meet company employees.

✅ Be Strategic With Application Platforms

• Complete all fields in applications—optional fields sometimes boost your application ranking. This includes completing the “additional information” section.  

• Use achievement-oriented language and quantifiable metrics.

• Avoid long paragraphs. Bullet points are easier to scan.

• When possible, always upload your resume and cover letter files.

ATS is a system trying to automate human potential decisions. So, optimize the resume for both an ATS and humans.