My client called needing website help. After reviewing the website content and analytics, it was clear that prospects were lost and confused. The poor website had come down with the following symptoms:
- Neglect and lack of appropriate content.
- Dense paragraphs with irrelevant messages.
- Lack of information about the company’s services and products.
- Inappropriate website tone, font, and images that did not align with the company brand.
- Spelling errors.
By adjusting the content we quickly healed the ailing website. Since neglected websites can have all kinds of issues, we also created a website maintenance plan to keep the website and the online business in good health.