Marketing is about introducing and promoting a product, service, or person. However, our brains are wired to ignore the mundane and expected so what a person sees repeatedly will be tuned out. “The riskiest thing you can do is be safe.” – Seth Godin
To stand out from others, create something unexpected like using stories in the content to make a connection with the reader.
Marketing principals don’t change if you are developing website copy or a résumé.
Storytelling with personality and flare is a great way for content to engage the reader, making the product or person valuable.
Promote yourself or your product in a different way.
Give content a spin so that information is conveyed in a new way. Once you capture attention, be sure that the approach includes detailed, quantifiable content. Otherwise, the novelty will quickly fade away, and while you were able to get attention, you won’t be able to retain it.
“The most basic way to get someone’s attention is to break a pattern.” – Dan & Chip Heath