Who are you and how do you add value? Recently I participated in an informative webinar on personal branding hosted by Career Thought Leaders. Many of us know that a personal brand quickly conveys a professional’s value but personal branding also helps with career development and future opportunities.
There is a clear correlation between personal branding and career success.
Creating a personal brand aligns a professional with an area of expertise and can help people view her as a natural leader in a specific area. Establishing expertise and value can lead to better roles, improved connections, and a potentially larger salary.
Personal brands have (and do) open new professional opportunities.
Other people will define a personal brand that is not defined. Until a professional chooses to manage her professional brand, she can’t control it.
By taking steps to impact other people’s opinions, a professional can determine what she wants to be known for, and she can adjust that perception throughout her career.
Concerned that a personal brand could be a career limiting move or cause confusion when exploring other career options? Developing new skills, accepting new responsibilities, expanding knowledge all allow a personal brand to be transformed.
Personal branding is about communicating value and differentiators in a way that stands out, and personal brands are adaptable allowing for changes and adjustments as needed.
What makes you unique and how do you add value? Let’s discuss your personal brand!