LinkedIn is a helpful resource for many professionals. The site offers ways to locate a skilled person, learn about companies, and contribute to discussions. But who looks at your profile and why?
Sometimes professionals will look at a few profiles prior to an interview to understand a bit more about the people working at an organization. Other profiles are reviewed by recruiters searching for specific skills and talents.
Who’s Looking
You can learn who is looking at your profile by reviewing your profile analytics. Within the profile page, there is a dashboard that offers information about the people viewing the profile.
To understanding who has visited a profile, the industries where the searchers are located, and the keywords they used to find the profile. Log into your LinkedIn profile, then go to the profile page, click on the dashboard link, and select the search appearance.
Some of the search results will reflect LinkedIn’s algorithm based on a search for particular skills, experience, or education.
Understanding the people viewing a profile can be helpful information. If the viewers are a surprise and not who you want to attract, it may be an opportunity to adjust the profile content.
Need help with your LinkedIn profile content? Contact me.